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Pop Sins

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Complaints: mriggs [at] reason [dot] com
  • August 5, 2012 11:26 am

    "Cisco is the brand name of a fortified wine produced by the Centerra Wine Company (a division of Constellation Brands) with varieties selling at 13.9%, 17.5% and 19.5% ABV. Cisco has a syrupy consistency and sweet taste; because of its color and bottle shape, it was said to be frequently mistaken for a wine cooler. The Federal Trade Commission required the company to put a label on the bottle stating that Cisco was not a wine cooler, and to change its marketing strategy from ‘Takes You By Surprise.’"

    There is a Wikipedia page for “Bum wine.”