"Cisco is the brand name of a fortified wine produced by the Centerra Wine Company (a division of Constellation Brands) with varieties selling at 13.9%, 17.5% and 19.5% ABV. Cisco has a syrupy consistency and sweet taste; because of its color and bottle shape, it was said to be frequently mistaken for a wine cooler. The Federal Trade Commission required the company to put a label on the bottle stating that Cisco was not a wine cooler, and to change its marketing strategy from ‘Takes You By Surprise.’"
— There is a Wikipedia page for “Bum wine.”